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作为民生新闻的典型栏目,作为本地化新闻的优秀品牌代表,《南京零距离》的可持续发展成了近年来业内和理论界人士关注和探索的话题。 一、培养观众忠诚度的恒久性 根据央视-索福瑞媒介研究提供的《南京零距离》目标观众的平均收视率分析,可以看出,《南京零距离》的目标观众中,男女观众的收视率相差无几。中老年观众,初
As a typical section of the livelihood news, as an excellent brand representative of localized news, the sustainable development of “Nanjing Zero Distance” has become a topic of concern and exploration by the industry and theorists in recent years. First, cultivate the longevity of audience loyalty According to CCTV - Suofu Rui media research provided “Nanjing zero distance” audience average audience rating analysis, we can see that “Nanjing zero distance” target audience, audience ratings for men and women The rate is almost the same. Middle-aged audience, early