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近年来,互联网的高速发展不断的冲击着各行各业,尤其对网络零售业产生巨大影响。然而,随着我国经济下行压力的不断增大,如何促进我国网络零售业继续稳步发展,成为了业界关注的热点问题。本文运用中国统计年鉴、国家统计局、CNNIC、中国电子商务研究中心和DCCI互联网数据中心等的样本数据,通过实证分析互联网发展对网络零售业影响的基础上,提出互联网发展将对网络零售业有巨大的促进作用,将为网络零售业的发展提供源源不断的动力。
In recent years, the rapid development of the Internet has continuously impacted all walks of life and has a huge impact on the online retail industry in particular. However, with the increasing downward pressure on China’s economy, how to promote the continuous steady development of China’s online retail industry has become a hot issue that the industry is concerned about. Based on the sample data of China Statistical Yearbook, National Bureau of Statistics, CNNIC, China Electronic Commerce Research Center and DCCI Internet Data Center, this paper analyzes the impact of Internet development on online retailing industry and puts forward that Internet development will have great influence on online retail industry A huge role in promoting the development of the online retail industry will provide a steady stream of momentum.