巩义市民俗文化资源独特丰富,但存在着挖掘深度不够,产品开发缺乏创新,核心竞争力较弱等问题,论文运用SWOT分析法对巩义民俗文化现有资源进行全面具体的分析,并提出针对性的开发策略,以实现巩义市民俗文化旅游的全面可持续发展。 Gongyi City, the unique folk culture rich resources, but there is not enough depth of excavation, product development lack of innovation, the core competitiveness of weak issues such as the use of SWOT analysis Gongyi folk resources of existing comprehensive and specific analysis and put forward targeted Development strategy to achieve comprehensive and sustainable development of folk culture and tourism in Gongyi City.