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2013年11月7日立冬时节，正是绍兴酒乡魅力。酒之冠。2013年6月26日，世界权威品牌黄酒开酿的日子。“第19届中国绍兴黄中国黄酒，天下一绝。绍兴黄酒研究、评审机构 —“世界品牌实验室 酒节”在中国黄酒博物馆广场隆重开是中国黄酒的杰出代表，也是绍兴的（WorldBrandLab）”发布了2013年“中国最幕。此次黄酒节以“品味国酿、品味生“金名片”。绍兴黄酒历史悠久，技艺作
榜单，“古越龙山”强” 005具价值品牌
活”为主题，以“民众参与、开放办节”精湛，得天独厚的酿造条件和卓越的为行业标志性品牌，以25.85亿元的品牌为宗旨，着力唱响绍兴黄酒品牌，展现内在品质使其闻名中外，被誉为东方名价值，连续十届蝉联中国最具价值品牌
500强，这是中国黄酒行业唯一入选的品牌，也是中国黄酒的骄傲。
中国黄酒博物馆坐落于绍兴古老的光相桥边、绍兴环城河畔。建筑面积1.6万平方米，为中国唯一的大型黄酒博物馆。这家专业性的以黄酒文化为主题的博物馆，通过各种陈列手段全面展示了黄酒的悠久历史和文化精髓。
人们看到在博物馆广场上，结合绍兴特色和酒文化特色的“品 ”字型花岗岩石雕巍然耸立。石雕上面还刻有原始酒器的图案和品字释文。“品”，也是中国黄酒博物馆的核心思想，希望每位来宾能在这里“品尝黄酒佳酿、品读历史名家、品味人生百态”。
在广场上我们就能看到一个高达7米的传统木榨机，它是酿造黄酒的传统工具之一，上面有99个不同字体的酒字作为装饰，漂亮的外表并没有让它失去原有的功能，这个木榨机还可以投用于实际生产。它的后面是一道用936只酒坛垒成的“城墙”。
广场中间还有一幅“酒道太极”的圆图，默默地向人们讲述越王勾践“壶酒兴国”的典故。重达27吨的“酒器皿”青铜雕塑夺人眼目，一个个都是酒韵流芳、经世传承的艺术品。
博物馆由广场、序厅、酒史厅、酒业厅、酒艺厅、酒俗厅、酒窖等组成。在序厅，有两幅面积共100平方米的锻铜浮雕壁画 —“中国黄酒演义”图，记录了从原始社会到民国时期，上下五千年黄酒发展史上的50个故事。酒史厅主要通过历史的线索，以文字展板、实物展示、立体场景等形式展示黄酒的悠久历史，以及在这个历史长河中所孕育的各种酒文化故事、风情、名士与风物。酒艺厅用三维幻影展示黄酒从一粒米到成品酒的酿造工艺及流程；走进酒俗厅，人们可以看到酒道表演和花雕酒酿制工艺演示。地下酒窖是中国黄酒博物馆的一个主要参观点，占地400余平方米，现以传统模式存放着4350坛陈年黄酒和500坛奥运酒。
绍兴酒正式定名成型是在宋朝，盛行于明清时期，有“越酒行天下”的美誉。清代著名食谱《调鼎集》中就有对绍兴酒的历史演变、品种和优良品质的全面阐述。
倘佯在中国黄酒博物馆，人们深深感叹无论是7000多年前河姆渡文化的文物考证，还是2500年前《吕氏春秋》的记载，均表明绍兴酒有着悠久绵长的历史。黄酒文化其实已经成为越文化的代言者。
醉了，游览在中国黄酒博物馆的中外专家、学者和宾客、观众。他们陶醉在博大精深的黄酒文化之中！
天下黄酒源绍兴。作为世界三大古酒之一，中国的黄酒产地甚广，而能真正代表中国黄酒特色的，就是绍兴酒。专家介绍，绍兴黄酒之所以独树一帜，既得益于稽山鉴水的自然环境和独特的鉴湖源头好水，也与上千年传承的精湛工艺密不可分。如今，以现代科学技艺酿造的绍兴黄酒已跻身世界著名酒类之列。
以中国黄酒博物馆为依托，连通周边区域，形成绍兴酒文化、水文化、饮食文化与绍兴乡情、历史相交织的特色文
化街区，酒乡绍兴将出现全国首个黄酒主题文化旅游区。
该黄酒主题文化旅游区总投资10亿元，其中一期投资6亿元。主要是黄酒文化感受区和黄酒文化体验区建设，通过对黄酒博物馆的改造完善，突出其全面性、可赏性、故事性、功能性、互动性五大特点，提升运行效益，形成黄酒文化感受区。
河中岛地块，三面临水，环境优美，建设特色酒坊群，呈现古法酿制、饮酒文化、休闲娱乐等，形成黄酒文化体验区，在这里有古法酿制黄酒的酒坊、特色酒楼、特色建筑，处处充满水乡酒乡风情，游客可坐在乌篷船上看社戏、品黄酒，参与酒艺活动，体验黄酒的个性化酿造等。项目二期工程主要对历史古街区进行整体改造，形成黄酒风情旅游街。这个显示绍兴特色民居风格的黄酒风情街，将酒庄、酒店、会所融于绍兴酒俗乡情环境中，打造绍兴特色不夜景区。绍兴黄酒集团董事长傅建伟表示，“黄酒是媒介，博物馆是载体，旅游是手段，通过中国一流的黄酒主题文化旅游区，把黄酒的故事讲透，把黄酒的文化做透，从而为绍兴黄酒产业以及古城旅游注入新的活力。”
Museum in Shaoxing Celebrates
Yellow Wine Tradition
By Ru Yongzheng
November 7， 2013 marked the beginning of the winter that spans 2013 and 2014 on the lunar calendar. In Shaoxing in eastern
Zhejiang it also marked the beginning of
the brewing season of the Shaoxing yellow
wine. To celebrate the start of the brewing season， the 19th China Shaox-ing Yellow Wine Festival made its debut on the square of China Yellow Wine Museum. Situated near the ancient Guangxiang Bridge on the river that rings the downtown Shaoxing， the 16，000-m2 mu-seum is China’s only large-scale museum that celebrates the traditional rice wine. The yellow wine presumably originated in Shaoxing， a city of history and culture in east-ern Zhejiang， a coastal prov-ince in eastern China. Guyue Longshan， a famed yellow wine brewer of Shaoxing， was rated by World Brand lab as one of China’s top 500 brands in 2013. It is the tenth consecu-tive year for the 2.585-billion-yuan Guyue Longshan to rank among the top 500， the only one in the yellow wine industry that has made it to the top 500. The large square is a very expressive preface of the museum. A huge granite sculpture features the image of a primitive wine vessel and the primitive Chi-nese hieroglyph品， which means exploring
the taste and determining its quality for a life of grace. Also on the square is a 7-meter-tall
wooden extracting machine， a device used in the traditional wine-making procedure. Beautifully decorated with 99 different ver-sions of the word wine （酒）， the machine is by no means a decoration. It can still work. Behind the towering machine stands a wall embedded with 936 wine jars. On either side of the gate of the museum stand three giant bronze wine vessels， enlarged replications of the ancient wine vessels that go back to 4，000 years. Twenty-seven tons of bronze were used for the sculptures.
In addition to the square， the museum has six different structures including a hall of history and a cellar. In the introduction hall are two brass relief murals which add up to 100 square meters in size. The murals relate 50 events in the history of the wine’s 5，000-year glory. The procedure hall explains step by step in 3D how rice becomes wine.
The cellar is a major attraction for visitors.
The giant granite sculpture serves as the centerpiece of the square in front of the museum.
way. The museum also offers a service to store the wine visitors purchase and want to keep in the cellar.
History and Culture
The rice wine goes back to 7，000 years ago in Zhejiang but Shaoxing Wine as a noun took shape officially during the Song Dynasty （960-1279）. The wine became ex-tremely popular across the country in the Ming （1368-1644） and the Qing （1644-191）. A famous cook book in the Qing gives a full story of the Shaoxing Wine， tracing its ori-gin， evolution， varieties， and attributes.
One of the world’s major three ancient wines， the Shaoxing yellow wine repre-sents the best of the various yellow wines produced across the country. The brewing procedure has long since been modernized and the industry organizes all the upstream and lower stream steps tightly in a scientific way. Farms commissioned by wineries in Shaoxing produce organic glutinous rice as raw material. Production lines at world-class level work in the workshops. Quality control measures are also up to the world level.
The museum is now the center of a large tourism proposition that displays the charms， history and culture of Shaoxing. The one-billion-yuan project also aims to renovate a small island in the river into a large attraction for tourists. According to the planners， the island will have brew-ing workshops， wine shops， restaurants. People can also take boat rides and enjoy watching theater per-formances from the boats， a traditional way of attending theater performance across Shaoxing. The first phase of the project cost 600 million yuan. And the second phase， a 400 million project， will renovate the an-cient street blocks so
that the retrofitted part
will have wine shops， pubs and clubs.
Fu Jianwei， presi-dent of Shaoxing Yellow Wine Group， is upbeat about the Yel-low Wine Culture and Tourism Zone. “Such a theme zone will certainly play a highly positive role in promot-ing the wine industry， culture and tourism of Shaoxing.”
榜单，“古越龙山”强” 005具价值品牌
活”为主题，以“民众参与、开放办节”精湛，得天独厚的酿造条件和卓越的为行业标志性品牌，以25.85亿元的品牌为宗旨，着力唱响绍兴黄酒品牌，展现内在品质使其闻名中外，被誉为东方名价值，连续十届蝉联中国最具价值品牌
500强，这是中国黄酒行业唯一入选的品牌，也是中国黄酒的骄傲。
中国黄酒博物馆坐落于绍兴古老的光相桥边、绍兴环城河畔。建筑面积1.6万平方米，为中国唯一的大型黄酒博物馆。这家专业性的以黄酒文化为主题的博物馆，通过各种陈列手段全面展示了黄酒的悠久历史和文化精髓。
人们看到在博物馆广场上，结合绍兴特色和酒文化特色的“品 ”字型花岗岩石雕巍然耸立。石雕上面还刻有原始酒器的图案和品字释文。“品”，也是中国黄酒博物馆的核心思想，希望每位来宾能在这里“品尝黄酒佳酿、品读历史名家、品味人生百态”。
在广场上我们就能看到一个高达7米的传统木榨机，它是酿造黄酒的传统工具之一，上面有99个不同字体的酒字作为装饰，漂亮的外表并没有让它失去原有的功能，这个木榨机还可以投用于实际生产。它的后面是一道用936只酒坛垒成的“城墙”。
广场中间还有一幅“酒道太极”的圆图，默默地向人们讲述越王勾践“壶酒兴国”的典故。重达27吨的“酒器皿”青铜雕塑夺人眼目，一个个都是酒韵流芳、经世传承的艺术品。
博物馆由广场、序厅、酒史厅、酒业厅、酒艺厅、酒俗厅、酒窖等组成。在序厅，有两幅面积共100平方米的锻铜浮雕壁画 —“中国黄酒演义”图，记录了从原始社会到民国时期，上下五千年黄酒发展史上的50个故事。酒史厅主要通过历史的线索，以文字展板、实物展示、立体场景等形式展示黄酒的悠久历史，以及在这个历史长河中所孕育的各种酒文化故事、风情、名士与风物。酒艺厅用三维幻影展示黄酒从一粒米到成品酒的酿造工艺及流程；走进酒俗厅，人们可以看到酒道表演和花雕酒酿制工艺演示。地下酒窖是中国黄酒博物馆的一个主要参观点，占地400余平方米，现以传统模式存放着4350坛陈年黄酒和500坛奥运酒。
绍兴酒正式定名成型是在宋朝，盛行于明清时期，有“越酒行天下”的美誉。清代著名食谱《调鼎集》中就有对绍兴酒的历史演变、品种和优良品质的全面阐述。
倘佯在中国黄酒博物馆，人们深深感叹无论是7000多年前河姆渡文化的文物考证，还是2500年前《吕氏春秋》的记载，均表明绍兴酒有着悠久绵长的历史。黄酒文化其实已经成为越文化的代言者。
醉了，游览在中国黄酒博物馆的中外专家、学者和宾客、观众。他们陶醉在博大精深的黄酒文化之中！
天下黄酒源绍兴。作为世界三大古酒之一，中国的黄酒产地甚广，而能真正代表中国黄酒特色的，就是绍兴酒。专家介绍，绍兴黄酒之所以独树一帜，既得益于稽山鉴水的自然环境和独特的鉴湖源头好水，也与上千年传承的精湛工艺密不可分。如今，以现代科学技艺酿造的绍兴黄酒已跻身世界著名酒类之列。
以中国黄酒博物馆为依托，连通周边区域，形成绍兴酒文化、水文化、饮食文化与绍兴乡情、历史相交织的特色文
化街区，酒乡绍兴将出现全国首个黄酒主题文化旅游区。
该黄酒主题文化旅游区总投资10亿元，其中一期投资6亿元。主要是黄酒文化感受区和黄酒文化体验区建设，通过对黄酒博物馆的改造完善，突出其全面性、可赏性、故事性、功能性、互动性五大特点，提升运行效益，形成黄酒文化感受区。
河中岛地块，三面临水，环境优美，建设特色酒坊群，呈现古法酿制、饮酒文化、休闲娱乐等，形成黄酒文化体验区，在这里有古法酿制黄酒的酒坊、特色酒楼、特色建筑，处处充满水乡酒乡风情，游客可坐在乌篷船上看社戏、品黄酒，参与酒艺活动，体验黄酒的个性化酿造等。项目二期工程主要对历史古街区进行整体改造，形成黄酒风情旅游街。这个显示绍兴特色民居风格的黄酒风情街，将酒庄、酒店、会所融于绍兴酒俗乡情环境中，打造绍兴特色不夜景区。绍兴黄酒集团董事长傅建伟表示，“黄酒是媒介，博物馆是载体，旅游是手段，通过中国一流的黄酒主题文化旅游区，把黄酒的故事讲透，把黄酒的文化做透，从而为绍兴黄酒产业以及古城旅游注入新的活力。”
Museum in Shaoxing Celebrates
Yellow Wine Tradition
By Ru Yongzheng
November 7， 2013 marked the beginning of the winter that spans 2013 and 2014 on the lunar calendar. In Shaoxing in eastern
Zhejiang it also marked the beginning of
the brewing season of the Shaoxing yellow
wine. To celebrate the start of the brewing season， the 19th China Shaox-ing Yellow Wine Festival made its debut on the square of China Yellow Wine Museum. Situated near the ancient Guangxiang Bridge on the river that rings the downtown Shaoxing， the 16，000-m2 mu-seum is China’s only large-scale museum that celebrates the traditional rice wine. The yellow wine presumably originated in Shaoxing， a city of history and culture in east-ern Zhejiang， a coastal prov-ince in eastern China. Guyue Longshan， a famed yellow wine brewer of Shaoxing， was rated by World Brand lab as one of China’s top 500 brands in 2013. It is the tenth consecu-tive year for the 2.585-billion-yuan Guyue Longshan to rank among the top 500， the only one in the yellow wine industry that has made it to the top 500. The large square is a very expressive preface of the museum. A huge granite sculpture features the image of a primitive wine vessel and the primitive Chi-nese hieroglyph品， which means exploring
the taste and determining its quality for a life of grace. Also on the square is a 7-meter-tall
wooden extracting machine， a device used in the traditional wine-making procedure. Beautifully decorated with 99 different ver-sions of the word wine （酒）， the machine is by no means a decoration. It can still work. Behind the towering machine stands a wall embedded with 936 wine jars. On either side of the gate of the museum stand three giant bronze wine vessels， enlarged replications of the ancient wine vessels that go back to 4，000 years. Twenty-seven tons of bronze were used for the sculptures.
In addition to the square， the museum has six different structures including a hall of history and a cellar. In the introduction hall are two brass relief murals which add up to 100 square meters in size. The murals relate 50 events in the history of the wine’s 5，000-year glory. The procedure hall explains step by step in 3D how rice becomes wine.
The cellar is a major attraction for visitors.
The giant granite sculpture serves as the centerpiece of the square in front of the museum.
way. The museum also offers a service to store the wine visitors purchase and want to keep in the cellar.
History and Culture
The rice wine goes back to 7，000 years ago in Zhejiang but Shaoxing Wine as a noun took shape officially during the Song Dynasty （960-1279）. The wine became ex-tremely popular across the country in the Ming （1368-1644） and the Qing （1644-191）. A famous cook book in the Qing gives a full story of the Shaoxing Wine， tracing its ori-gin， evolution， varieties， and attributes.
One of the world’s major three ancient wines， the Shaoxing yellow wine repre-sents the best of the various yellow wines produced across the country. The brewing procedure has long since been modernized and the industry organizes all the upstream and lower stream steps tightly in a scientific way. Farms commissioned by wineries in Shaoxing produce organic glutinous rice as raw material. Production lines at world-class level work in the workshops. Quality control measures are also up to the world level.
The museum is now the center of a large tourism proposition that displays the charms， history and culture of Shaoxing. The one-billion-yuan project also aims to renovate a small island in the river into a large attraction for tourists. According to the planners， the island will have brew-ing workshops， wine shops， restaurants. People can also take boat rides and enjoy watching theater per-formances from the boats， a traditional way of attending theater performance across Shaoxing. The first phase of the project cost 600 million yuan. And the second phase， a 400 million project， will renovate the an-cient street blocks so
that the retrofitted part
will have wine shops， pubs and clubs.
Fu Jianwei， presi-dent of Shaoxing Yellow Wine Group， is upbeat about the Yel-low Wine Culture and Tourism Zone. “Such a theme zone will certainly play a highly positive role in promot-ing the wine industry， culture and tourism of Shaoxing.”