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从礼品包装的设计特性和情感品格、礼品包装的形式语言和礼品包装的设计风格三个方面探讨礼品包装设计的情感定位。
This paper discusses the emotional location of gift packaging design from three aspects: the design characteristics of the gift packaging and the emotional character, the formal language of the gift packaging and the design style of the gift packaging.