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在国外,锁比门贵,因为锁是门的心脏。受制于科技含量不足、品牌营销和渠道建设薄弱,中国虽是第一造锁大国,但门锁的价值却长期被忽视。大一点的门锁生产企业往往是产品线大而全,门锁只占其销量的很小一部分,难以聚焦资源进行产品研发和品牌升级;小企业资源有限,没有能力推进行业发展。面对升级的需求和散乱的行业现状,门锁企业如何推进行业转型和品牌升级?广东名门锁业有限公司董事长陈力与我们分享了他的观点。
In other countries, the lock is expensive, because the lock is the heart of the door. Subject to lack of scientific and technological content, brand marketing and channel construction is weak, although China is the first big lock country, but the value of the door lock has long been neglected. Larger door locks manufacturers tend to be large and comprehensive product line, door locks account for only a small part of its sales, it is difficult to focus resources for product development and brand upgrades; small business limited resources, no ability to promote the development of the industry. The face of the needs of the upgrade and the status quo in the industry scattered, how to promote the door lock industry restructuring and brand upgrade? Guangdong Ming Door Lock Co., Ltd. Chairman Chen Li shares his point of view with us.