在汽车销售过程中,客户自身、汽车销售顾问以及汽车产品品质、经销商的服务等都会导致客户的异议。客户对汽车的异议有真实的,也有虚假的。汽车销售顾问应正确分析异议产生的原因,针对不同类型的异议,综合采用反问、缓冲、转化等适当的方法正确处理客户异议,避免直接反驳、指责客户、诋毁竞品等不当处理方式,促进交易的完成。 In the car sales process, customers themselves, car sales consultants and automotive product quality, dealer services will lead to customer objections. Customer objections to the car are real, there are false. The car sales consultant should correctly analyze the causes of the objections and correctly handle customer objections based on different types of objections by using appropriate methods such as questioning, buffering and conversion, avoiding direct refuting, blaming customers, discrediting competing products and improper handling, and facilitating the transaction Complete.