基于403份有效问卷调查数据,采用Logistic模型,通过SPSS统计软件对西安市体验型乡村旅游者重游意愿的因素进行了分析。结果表明,要发展西安文化体验型旅游必须从人文景观,农耕文化,历史文化,民俗节庆等几方面加强投入进而推动乡村旅游的健康平稳发展。 Based on the 403 valid questionnaires, the Logistic model was used to analyze the factors that reluctantly revisit the experiential rural tourists in Xi’an with SPSS statistical software. The results show that in order to develop Xi’an cultural experience tourism, it is imperative to strengthen the healthy and stable development of rural tourism from the aspects of human landscape, farming culture, history and culture, folk festivals and so on.