人们的日常生活离不开水的存在,如今,城市的供水企业作为一个独立的个体存在于城市之中,虽然供水是整个城市发展的基础,但是供水企业一直的经营模式过于单调,未曾跟随时代的发展而改变,已然产生不了较高的经济效益。本文探讨了供水企业发展的现状,并尝试着提出了一部分终端营销管理策略,以切实提高供水企业的经济发展。 People’s daily life is inseparable from the existence of water. Nowadays, urban water supply enterprises exist in cities as an independent entity. Although water supply is the basis for the development of the entire city, the water supply enterprises have been running monotonous business models that have not followed the times Development and change, already can not produce higher economic benefits. This article explores the status quo of the development of water supply enterprises and tries to put forward some strategies of terminal marketing management so as to effectively improve the economic development of water supply enterprises.