唯有把消费者当成人来看,即从“生活者”的角度来看经济问题,向人群传播的目的才能实现。当我们说“消费者”的时候,其实我们已经站在品牌与企业的角度看问题了。我们已经把“消费”设定为目的,希望利用种种手段,让消费者能够消费,同时让消费者成为品牌与企业的忠实客户。如果消费者没有能力消费,我们(marketer)就与银行金融机构达成协议,借钱给消费者来消费。这里的前提消费者仍然是理性的,能够在获取充足信息的情况下做出消费决策。而在一个 Only by considering consumers as adults can economic goals be realized from the point of view of “life ” and the purpose of spreading them to the people can be realized. When we say “Consumer ”, in fact, we have stood in the brand and business point of view of the problem. We have set a goal of “spending”, hoping to use various means to enable consumers to consume while making consumers a loyal customer of brands and businesses. If consumers are not able to afford it, we (marketer) reach an agreement with the bank’s financial institutions to lend money to consumers for consumption. The premise here is still rational consumers, consumers can make a decision in the case of access to sufficient information. And in one