2012年是中国网络舆情高度活跃的一年,也是陕西网络热点频出的一年。这一年,以“表哥”杨达才事件为代表,形成了若干轮较大规模、较强力度的网络舆论,引发了网络传播的大浪潮。针对网络传播趋热、网络事件应对中出现的种种表现和问题,本研究使用案例分析法,总论了新媒体环境下网络热点事件传播的特点与启示,提出提升官员危机意识和处理艺术、健全制度、力促政务公开透明等对策建议。 2012 is a highly active Internet public opinion in China a year, but also a frequent Internet hot spots in Shaanxi. This year, with the “cousin” Yang Dacai incident as the representative, a number of rounds of large-scale and vigorous online public opinion were formed, triggering a big wave of internet dissemination. In this paper, we use the case analysis method to summarize the characteristics and enlightenment of the spread of network hot events in the new media environment, put forward some suggestions to enhance the crisis awareness of officials and deal with the art and sound System, and urged the government transparency and other countermeasures and suggestions.