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IT行业是发展最快、最有前途的行业之一,仅中国地区就蕴含着巨大的市场潜力。海尔集团看准了这一点,l998年4月与北京航空航天大学、美国C-MOLD公司合资组建了“北航海尔软件有限公司”,以企业、院校、国外大公司三方联手进军信息产业的形式,先行一步,成为中国第一个进军软件产业的家电企业,并以其独具个性的网络,在IT业唱响了“三步曲”。 三步曲之一 ——个性化服务先声夺人 激烈的市场竞争,不断地压缩着利润空间,作为产品组成部分的服务由于不能产生直接的经济效益而被越来越多的厂
The IT industry is one of the fastest growing and most promising industries, and China alone has great market potential. Haier Group spotted this point. In April 1998, it established a joint venture with Beijing University of Aeronautics and Astronautics and C-MOLD Corporation of the United States to form the “North-Navallware Software Co., Ltd.”. The company, universities, and foreign large companies joined forces to enter the information industry. , One step ahead, becoming China’s first home appliance company to enter the software industry, and with its unique network, in the IT industry sang “three steps.” One of the three steps - Personalized service takes the lead in fierce competition in the market, and constantly reduces the profit space. As a part of the product’s services, more and more plants are being produced because they cannot produce direct economic benefits.