众筹是一种新型的融资方式,需要资金的个人或者企业在网络上发起融资倡议,向全社会筹集资金。近几年,这种方式被应用在出版业中,并引发热议,出版业是否能够通过众筹融资的方式开辟出全新的发展道路,成为全社会讨论的问题。本文概述了出版业众筹融资的特点,分析了出版业众筹融资存在的风险并提出了相应的防范策略。 Crowdfunding is a new type of financing method. Individuals or enterprises that need funds initiate financing initiatives on the Internet to raise funds for the whole society. In recent years, this approach has been applied in the publishing industry and has caused heated discussions. Whether the publishing industry can open up entirely new paths of development through crowdfunding can become a topic for discussion in the whole society. This article summarizes the characteristics of the crowdfunding in the publishing industry, analyzes the risks existing in the crowdfunding of the publishing industry and puts forward corresponding preventive strategies.