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主要对古建元素进行了深入的诠释,分析了古建元素在公益广告中的功能和意义。探讨目前各设计领域是如何使用中国古建形象,出现的形式和问题。论证了古建元素的公益广告不仅是形式上的表达,更是中国传统文化的体现,提出了古建元素的公益广告要走向世界,使古建元素具有国际化,必须以开放性去提升古建元素公益广告的价值,不断加强与世界各国的经济、文化的交流,并要正确处理形式与内容的关系。以及阐述自己的一些个人观点和意见。
Mainly carries on the deep interpretation to the ancient building elements, and analyzes the function and significance of ancient building elements in public service advertisement. To explore the various design fields is how to use the image of ancient Chinese architecture, the emergence of the form and problems. It is demonstrated that the public service advertisements of ancient buildings are not only formal expressions but also the embodiment of Chinese traditional culture. It is proposed that the public service advertisements of ancient buildings should go to the world and the elements of ancient buildings should be internationalized. The value of elemental public service ads has been built to constantly enhance the economic and cultural exchanges with other countries in the world and to correctly handle the relationship between form and content. As well as some of my own personal opinions and opinions.