新闻发布会是最常见的一种传播形式,根据不同的发布内容,可分为企业战略发布、新品发布、危机处理、事件告知等,其目的就是对公众传播企业需要传递的信息。如今客户对新闻发布会的要求越来越高,特别是企业战略发布和新品发 Press conference is the most common form of communication. According to different contents, it can be divided into strategic release, new product release, crisis management and event notification. Its purpose is to disseminate the information that enterprises need to pass on to the public. Today, customers are increasingly demanding on the press conference, especially the release of corporate strategy and new products