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一、批量定制的含义随着经济、技术和管理水平的提高,产品生命周期不断缩短,个性化需求的趋势越来越强烈,以顾客为中心的企业竞争更趋激烈,这就要求企业实现生产的柔性化。一种以最大限度地满足顾客需求为目标并保持高生产率为前提的全新生产方式——批量定制方式,正在迅速发展。这种方式充分体现了大批量生产和定制生产的优势,以顾客能够接受的成本,每一为顾客提供符合其要求的定制化产品。批量定制生产方式以其独特的竞争优势,被认为是21世纪的主流生产方式。批量定制就是大批量生产和定制生产的有机组合。批量定制是满足顾客需求个性化和实现企业生产的高效率、高效益的最佳手段。
First, the meaning of volume customization With the improvement of economy, technology and management level, product life cycle continues to be shortened, the trend of individualized demand is more and more intense, the customer-centered enterprise competition is more intense, which requires enterprises to achieve production Flexible. A new mode of production - mass customization - is rapidly evolving with the goal of maximizing customer satisfaction and maintaining high productivity. This approach fully embodies the advantages of mass production and customized production, customers can meet the cost, each to provide customers meet their requirements of customized products. Bulk custom production with its unique competitive advantage, is considered the mainstream of the 21st century mode of production. Mass customization is an organic combination of mass-production and custom-made production. Bulk customization is to meet customer needs and achieve the realization of personalized high-efficiency, high efficiency of the best means.