对于以传统商场型卖场及实体专营店为主要销售渠道的服饰品牌而言,在低迷环境之下产生的负增长与库存压力提升,是现阶段服饰品牌企业最为头痛的问题。在面临客户群体越来越多的通过线上网络渠道实现产品购买,以及客户希望获得更为丰富的产品体验,而且仅仅是简单的交易行为之时,通过体验店的设立,使那些流失的客户再 For the traditional shopping mall stores and physical stores as the main sales channels for the apparel brand, the negative growth in the downturn and inventory pressure to increase pressure is the most troublesome apparel brand enterprises at this stage. Faced with a growing number of customer groups through the online channel to achieve product purchases, and customers want a richer product experience, and is simply a transaction when the experience through the establishment of stores, so that lost customers again