对于传统媒体转型的核心是什么,业内人士见仁见智,有人说是报网融合,有人说是技术支持,有人说是产品理念。这些或许都有道理,但都未触及实质。在我的认识里,转型的核心是思维——用户思维。在传统媒体里,用户的概念是不存在的,读者、听众、观众统称为“受众”。用户的概念来自互联网,特别是在移动互联网成为传播主阵地的今天,这个概念被进一步强化。 The core of the traditional media transformation is what the industry, a matter of opinion, some people say that the newspaper network integration, some say that technical support, some people say that product ideas. These may make sense, but have not touched on the substance. In my knowledge, the core of transformation is thinking - user thinking. In traditional media, the concept of the user does not exist, readers, listeners, viewers collectively referred to as “audience ”. The concept of users from the Internet, especially in the mobile Internet has become the main front of the spread of this concept has been further strengthened.