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一、引言动态联盟是在竞争、合作的市场环境下,由一些相互独立的有专长的敏捷型企业为实现某一共同目标而组成的联盟,每个伙伴在各自的优势领域为联盟贡献自己的核心能力,共同完成整个产品的从开发、设计到制造和销售的全过程,实现优势互补、风险共担和利益共享,通过合作来强化和提升动态联盟的竞争实力。显然,联盟盟员的选择是在组建动态联盟过程中需要重点考虑的关键问题,如何通过对各潜在伙伴企业的信息进行分析、整理、评估,确定一
I. INTRODUCTION Dynamic Alliance is an alliance formed by some agile enterprises with independent expertise to achieve a certain common goal in a competitive and cooperative market environment. Each partner contributes to the alliance in their own advantages Core competence to work together to complete the entire product development, design and manufacture and sales of the entire process, to achieve complementarity, risk sharing and benefit sharing, through cooperation to strengthen and enhance the dynamic alliance’s competitive strength. Obviously, the choice of alliance members is the key issue that needs to be considered in the process of forming dynamic alliance. How to analyze, sort out, evaluate and confirm the information of each potential partner?