微信作为中国社交媒体的代表,已经对人们的生活产生重要影响。微信公众平台的发展为企业的营销宣传提供了一条新的途径,如何提高微信推送文章的阅读量,发挥文章的价值值得我们深入探讨。本文搜集了2016年3月8日-4月7日间7个旅游微信发布的634条信息,通过分析信息发布的时间、阅读和点赞数、传播指数等情况深入了解旅游微信运营的特点。最后,对旅游微信的运营主体提出相对对策建议。 WeChat, as the representative of Chinese social media, has had a significant impact on people’s lives. The development of the WeChat public platform has provided a new way for the marketing promotion of enterprises. How to improve the reading volume of WeChat push articles and how to exert the value of articles deserves our in-depth discussion. This article collected 634 messages from 7 travel WeChat from March 8 to April 7, 2016, and analyzed the features of Travel WeChat’s operations by analyzing the time of information release, reading and praise, and spreading index. Finally, we propose relative countermeasures to the operators of WeChat Tourism.