当今世界,经济环境变换莫测,市场竞争愈演愈烈,发展和变革是永远的主题。在如此形势下企业想要谋求生存和发展,必须制定出相应的战略计划,为适应大环境而积极响应变革,已然成为企业领导者的主要工作。战略性思维已成为决定企业自身生存和发展的最为迫切和至为重要的能力,也是企业实现目标计划以及适应市场竞争环境的有力武器。企业战略企业发展战略是根据企业外部环境 In today’s world, the economic environment is unpredictable, competition in the market is intensified, and development and change are the eternal theme. In this situation, enterprises want to seek survival and development, we must develop a corresponding strategic plan, in order to adapt to the environment and respond positively to change has become the main business leaders. Strategic thinking has become the most urgent and vital capability that determines the survival and development of an enterprise. It is also a powerful weapon for an enterprise to achieve its goal planning and adapt to the market competition environment. Business strategy Business strategy is based on the external environment