市场营销职业具有需求量大、低门槛、流动性强、极具挑战性、功利性强、细分化的特点。另外,目前的营销岗位大致可分为市场类相关岗位和销售类相关岗位。基于此,高职市场营销专业可以适应中小微企业销售类岗位需要的高素质技能型的专门人才为人才培养目标,以“通专结合”模式为人才培养模式。 The marketing profession has the characteristics of large demand, low threshold, strong liquidity, extreme challenges, strong utility, and segmentation. In addition, the current marketing positions can be roughly divided into market-related positions and sales-related positions. Based on this, the vocational marketing major can adapt to the high-qualified and skilled professional talents required by the sales positions of small, medium and micro enterprises for the purpose of personnel training, and use the “combination of general and professional” model as the personnel training model.