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随着网络信息时代的到来,广大设计者在设计标志的过程中,对传统的设计理念、方式及手段进行了大胆革新与尝试,将原本平面、静态的视觉效果与元素构建设计模式,逐渐转化成了立体化、动态化的现代标志设计发展趋势。这种转变标志着人类以人为本理念的强化与提升,是人类社会科学发展的必然要求。本文从数字化时代与标志设计的基本内容出发,具体探究数字化时代的标志设计新趋势。
With the advent of the Internet information era, designers have made bold innovations and attempts in traditional design concepts, methods and means during the process of designing the logo, and gradually transformed the original visual and static visual design elements and design patterns Become a three-dimensional, dynamic design of modern logo development trend. This shift marks the enhancement and enhancement of the human-based concept of mankind and is an inevitable requirement for the development of human social science. This article starts with the basic content of digital age and logo design, and probes into the new trend of logo design in the digital age.