文章研究了高校图书馆的读书节活动及其对于阅读推广工作的重要作用,目的在于对读书节活动的开展情况及阅读推广实践进行一些总结,采用文献阅读法进行了研究。文章概述了读书节活动的重要意义,提出读书节活动的关键在于读者,要突出学生主体地位,设立鲜明的主题,以兴趣为导向,调动学生的积极性,提高师生的参与度,分析了读书节活动与阅读推广工作的关系、活动效果评估、阅读推广机制等,指出了读书节活动是高校图书馆阅读推广工作的重要抓手。 This paper studies the activity of reading festival in university library and its important role in promoting reading. The purpose of this article is to summarize the situation of reading festival activities and the practice of reading and popularizing, and to study it with the literature reading method. The article summarizes the significance of reading festival activities. The key to reading festival activities lies in the readers. It is necessary to highlight the students’ subjective status, establish distinctive themes, focus on the interests, mobilize the enthusiasm of the students and enhance the participation of teachers and students. The activities of the festival and the promotion of reading, the evaluation of the effect of activities, the promotion mechanism of reading and so on, pointed out that reading festival activity is an important starting point for university library reading and promoting work.