亲子游作为一种新的旅游活动形式,正越来越受到广大消费群体的青睐。无论是从家庭结构还是社会关注热点来看,其所蕴藏的商业价值都是巨大的。“爸爸去哪”节目中所折射出来的亲子游概念,既能够给家庭和儿童带来教育意义也能缓解矛盾,于不知不觉中拉近两代人的关系,以一种独特的方式向观众传达了亲子游的有益信号。伴随国内亲子游的刚刚崛起,正确健康的亲子游引导与宣传是必不可少的。因此将亲子游所带来的促进亲子亲密关系、家庭和谐氛围和儿童青年健康成长的益处通过一种合适的宣传手段表现出来,必将会吸引大众眼球,从而推动国内亲子旅游业的发展,带动国内所蕴藏的巨大亲子旅游商业价值。 Family Fun as a new form of tourism activities, are more and more consumers of all ages. Whether it is from the family structure or the focus of social concern, its commercial value is huge. “Dad to where ” program reflects the concept of parent-child travel, both to families and children to bring educational significance but also to alleviate the contradiction, unknowingly narrowing the relationship between two generations to a unique Way to convey to the audience a useful signal for parent-child travel. With the domestic parent-child tour has just risen, the correct and healthy parent-child tour guide and advocacy is essential. Therefore, the benefits of parent-child tour to promote parent-child intimacy, family harmony and the healthy growth of children and youth through an appropriate means of publicity will surely attract the attention of the public, so as to promote the development of domestic parent-child tourism and promote The huge business value of the domestic parent-child travel.