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微信是当前下载量和使用度最高的社交软件之一。利用微信平台,企业可以与目标客户进行独特的无缝式互动体验、深入社交,并可以向特定人群进行精准营销。本文通过对“吃喝玩乐在镇江”公司利用微信平台进行营销推广实现品牌塑造的案例分析,探讨微信平台对品牌塑造的作用,以期为企业利用微信平台实现品牌塑造提供参考。
WeChat is one of the most downloaded and used social software at the moment. With the WeChat platform, businesses can engage with their target customers for a unique, seamless, interactive experience that goes far into social networking and enables precise marketing to specific populations. This paper analyzes the case of brand building by marketing and promoting WeChat platform by using “We eat, drink, play in Zhenjiang” company and discusses the effect of WeChat platform on brand building, in order to provide a reference for enterprises to make use of the WeChat platform to achieve brand building.