随着经济水平的提高,旅游越来越成为人们一种必不可少的消费。旅游业也成为了我国经济的增长点之一。岳阳市作为湖南省主要城市之一,旅游业发展较快,现在已经成为了湖南省重要旅游目的地之一。要发展岳阳市的旅游业,必须要制定相关的营销策略。本文针对岳阳市的实际情况,浅析了岳阳市旅游目的地营销的现状以及存在的问题和解决的策略。 With the improvement of economy, tourism becomes more and more an indispensable consumer. Tourism has also become one of the points of growth for our economy. As one of the major cities in Hunan Province, Yueyang City has developed rapidly in tourism industry and has now become one of the major tourist destinations in Hunan Province. To develop tourism in Yueyang City, we must formulate relevant marketing strategies. This article aims at the actual situation of Yueyang City, analyzes the current situation of Yueyang tourist destination marketing as well as the existing problems and the solution strategies.