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随着经济的高速发展,标志的重要作用越来越受到重视。科学而规范化的设计程序是标志设计成功的保证。但在现今的标志设计实践中,设计师常犯的一个通病就是“重设计,轻调查,轻实施”。本文通过解析标志设计中“调查”与“实施”程序的重要性,试图规范标志设计的程序,为今后的标志设计发展与完善提供一定的借鉴与参考。
With the rapid economic development, the important role of the logo is getting more and more attention. Scientific and standardized design process is a guarantee of successful design. However, in today’s logo design practice, designers often make a common problem is “re-design, light investigation, light implementation.” This paper attempts to standardize the procedures of logo design by analyzing the importance of “investigation ” and “implementation ” procedures in the logo design and provide some reference and reference for the development and improvement of logo design in the future.