本文旨在通过实际调研来给企业寻找网络营销的有效工具,从而吸引消费者前来光顾网站并促成电子商务的达成。通过研究发现:在B2C贸易中,要吸引消费者的注意力,网站应更加倾向于娱乐性和可靠性。 The purpose of this paper is to find out the effective tools of internet marketing through the actual research to attract consumers to patronize the website and promote the realization of e-commerce. Through the research we found that in the B2C trade, to attract consumers' attention, the website should be more entertaining and dependable.