国家旅游业具有投入少、效益好、创汇多、可带动一些关联产业的发展和增加就业等优点。我国的旅游业缺乏投资,设施落后,且因受到国家保护而缺乏竞争,以至于远远落后于发达国家。本篇论文主要针对泸州市纳溪区的旅游业的现状及问题,提出了突出规划先行、全力打造精品、发展旅游商品等对策。 The national tourism industry has the advantages of less investment, good returns, more foreign exchange earnings and can promote the development of some related industries and increase employment. China’s tourism industry lacks investment, its facilities are outdated, its lack of competition due to its national protection has lagged far behind that of developed countries. This paper mainly aims at the current situation and problems of tourism in Naxi District, Luzhou City, and puts forward some countermeasures such as highlighting the planning first, making great efforts to create the best products, and developing tourism products.