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7年的外交工作,让他在为跨国企业做传播工作时,有更强的逻辑去衡量政治形势的影响,也有更大的空间去发挥自身的创意。在他看来,未来公关中运算、投放、评估、操作等基础性的工作,都将被电脑所替代,创意和策略的价值将得到更多的重视。他就是励尚公关中国公司总经理兼合伙人朱瞻宇,《国际公关》记者与他进行对话,就政府公关工作的重点、中国企业在国外本土化的方法,以及如何讲述品牌故事等问题,进行了深入的探讨。
In his seven years of diplomatic work, he has had more logic to measure the impact of the political situation and do more to develop his own creativity when he is doing communication work for multinational corporations. In his opinion, the basic work of computing, delivering, evaluating and operating PR in the future will all be replaced by computers, and the values of creativity and strategy will receive more attention. He is the general manager and partner of Rexun PR China Zhu Zhanyu, the reporter of “International PR” dialogue with him, focusing on the government PR work, the localization of Chinese enterprises abroad and how to tell the story of the brand, Conducted in-depth discussion.