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经济型酒店作为一种提供有限服务的新型酒店,近年来在我国发展迅猛。在外国著名酒店经济型品牌纷纷入住中国,与本土品牌一较高下的今天,基于经济型酒店的同质化弱点,建议本土经济型酒店采取一定措施,从而在竞争中保持不败。文章借鉴了迪斯尼主题公园的四个标志性特征:主题化、混合消费、商品化和表演性劳动,提出了本土经济型酒店主题化等一系列创新性建议,为其差异化经营提供了一定的借鉴意义。
As a new hotel with limited service, economy hotel has developed rapidly in our country in recent years. In the famous foreign hotel brands have to stay in China economy, and local brands a higher today, based on the homogeneity of weak hotels, it is recommended local economy hotel to take certain measures to remain unbeaten in the competition. The article draws on four landmark features of Disney theme park: theme, mixed consumption, commercialization and performance of the work, put forward a series of innovative proposals such as the theme of local economy hotels, for its differential management provides a certain Reference meaning.