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产品形象具有超越文化、语言、地域的沟通和信息表达能力,是由产品视觉元素的外在秩序和操控和体验的感受的内在秩序所构成。外在秩序性的视觉因素和内在体验性的精神感受塑造一种对产品的总体识别和印象,形成统一整体的产品形象系统。产品形象系统能够发挥品牌整合的力量,促进品牌识别和品牌理念的一致统一。本文讨论了对如何运用产品形象系统塑造品牌识别,传播企业形象。
Product image has the ability to communicate and express information beyond the culture, language and region. It is composed of the external order of the visual element of the product and the inner order of the feeling of manipulation and experience. External order visual factors and inner experience of the spiritual feelings of shaping a product of the overall recognition and impression, the formation of a unified overall product image system. Product image system to play the power of brand integration, promote brand identity and brand concept of unification. This article discusses how to use the product image system to create brand recognition, spread corporate image.