本文认为人际传播是企业文化传播的基础,企业文化传播的效率与人际互动结构存在紧密联系,同时,后者对前者具有两面性作用。文章应用社会网络分析法分析人际互动关系对文化传播的影响力,为企业文化传播研究提供了一个新视角。 This paper argues that interpersonal communication is the basis of corporate culture communication. The efficiency of corporate culture communication and interpersonal interaction structure are closely linked. Meanwhile, the latter has a dual role on the former. The article uses social network analysis to analyze the influence of human interaction on cultural communication, which provides a new perspective for the study of corporate cultural communication.