市场营销专业作为一门实战性非常强的学科,在“大众创业,万众创新”的国家战略背景下,现实市场发展对于该专业的学生创新创业能力要求越来越高,探讨如何提高高职市场营销专业学生的创业能力培养问题极具现实意义。高职院校市场营销专业应坚持以市场为导向,结合市场营销专业的特点,不断深化课程教学体系改革,积极引进创新创业型教师及导师,不断塑造和培养学生的创新创业思想意识,为今后学生的创业发展奠定坚实基础。 Under the background of the national strategy of “public entrepreneurship and universal innovation”, the development of the real market requires more and more high-level students’ capability of innovation and entrepreneurship and discusses how to raise the level of high Vocational marketing students’ ability to cultivate entrepreneurship is of great practical significance. Marketing professionals in higher vocational colleges should adhere to the market-oriented, combined with the characteristics of marketing professionals, deepen the reform of the curriculum teaching system, and actively introduce innovative entrepreneurship teachers and mentors, and constantly create and cultivate students’ innovative entrepreneurship ideology for the future Student entrepreneurship and development laid a solid foundation.