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从2014年Gf K监测的10城市(北京、上海、广州、深圳、成都、武汉、重庆、沈阳、天津、杭州)隐形眼镜线下零售市场的变化趋势来看,线下隐形眼镜零售市场虽然受到在线市场的冲击,增速有所放缓,但是由于渗透率低仍然保持了增长。隐形眼镜零售实体渠道究竟是哀鸿遍野还是绝处逢生?实体店能否夺回隐形眼镜战场的致高点实现强力护盘?在采访中,我们得到了这样的一个市场信号:隐形眼镜的实体销售已经度过了艰难的时刻,出现稳中向好的局面。传统线下零售商面对市场压力发挥自身优势,就能在重压下破茧重生。
According to the trend of the offline retail sales of contact lenses in 10 cities (Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Chongqing, Shenyang, Tianjin and Hangzhou) monitored by Gf K in 2014, the offline contact lens retail market The impact of the online market slowed down, but it still maintained its growth due to the low penetration rate. Contact lens retail entity channel is a grief or everywhere? Whether the store can recapture the high point of the contact lens battlefield to achieve strong support? In the interview, we got such a market signal: the physical contact lens sales After a difficult time, there is a steady and good situation. Traditional offline retailers in the face of market pressures to play their own advantages, we can under the weight of a new life.