第二次世界大战后,电视制作栏目组为了吸引观众,再次加强了电视节目片头、片尾的制作与创新。他们通过招募大量的平面设计师、动画设计师投入到电视节目制作中来,为电视节目片头、片尾进行创新美化设计。最初,他们只是将平面设计中的文字、图片、色彩以及版式布局等设计要素应用到电视片头、片尾的动画创作中。经过数十年的发展,到今天,片头、片尾动画已经成为一种常见的动态影像艺术。电视节目片头、片尾动画创作的目的是在 After the Second World War, the television production section once again strengthened the production and innovation of the titles and endings of television programs in order to attract viewers. By recruiting a large number of graphic designers and animators, they engaged in the production of television programs to create innovative and beautifying designs for the titles and end of television programs. Initially, they just applied the design elements of graphic design, text, pictures, colors and layout to the animation of the titles and credits of the television. After decades of development, today, leading titles, ending animation has become a common dynamic video art. The title of the television program titles, tail animation creation is in