企业文化被看作是加快企业发展的重要经济战略资源。企业文化的内容非常丰富,不仅包括企业所有成员的共同价值、共同认知,还是深深根植于员工精神层面的重要指引。企业文化是企业在经营和管理过程当中长期发展而形成的,本文将从企业文化的作用引入,将从企业领导者,培育共同价值的观念,构塑企业精神,企业形象设计这四方面对现代企业文化建设的对策及思路提出有效的建议。 Corporate culture is seen as an important economic strategic resource for accelerating business development. The content of corporate culture is very rich, including not only the common value of all members of the enterprise, common understanding, or an important guideline deeply rooted in the spirit of the staff. Corporate culture is formed by the long-term development of the enterprise in its operation and management. This article will introduce from the function of corporate culture, from the four aspects of business leaders, the concept of nurturing common values, the concept of molding enterprise spirit and corporate image design, The countermeasures and ideas of corporate culture construction put forward effective suggestions.