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旅游业作为广西北部湾经济合作的一项重要内容已经得到各方的广泛重视,《北部湾旅游发展规划(2009-2020)》强调实施区域整合、产业融合、市场开发和品牌建设等合作发展战略。文章首先调查分析了广西北部湾旅游电子商务发展现状,阐述了区域旅游合作与发展电子商务之间的关系,最后提出了政府主导、产业联盟、品牌整合、服务本位等电子商务合作发展战略。
As an important part of Guangxi Beibu Gulf economic cooperation, tourism has drawn extensive attention from all parties. The “Beibu Gulf Tourism Development Plan (2009-2020)” emphasizes the implementation of cooperative development strategies such as regional integration, industrial integration, market development and brand building . The article first investigates and analyzes the status quo of tourism e-commerce development in Beibu Gulf, expounds the relationship between regional tourism cooperation and the development of e-commerce, and finally puts forward strategies for the development of e-commerce cooperation such as government-led, industry alliance, brand integration and service orientation.