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工业社会的机器生产方式是人类文明的一个重要转折点,晚清社会的急遽变化带来了中国广告包装业的现代转变,从探求西方科技的“格物”之学到寻绎中国文化的“经世致用”之途,中国民众逐渐看到了西方工业技术的先进性和巨大能量,从而产生了变革生产方式的渴望。近代的工业化促进了工商业的发展,也使设计领域不断地拓宽,商战思想使人们对机器工业的商业价值有了新的认识,在新工业技术的刺激下,晚清的广告包装业开始形成,并呈现出与传统不同的新面貌。
The mode of production of machinery in the industrial society is an important turning point in human civilization. The rapid changes in the late Qing dynasty brought about the modern transformation of the advertising and packaging industry in China. From the study of Western science and technology to the study of Chinese culture, In the way of “using the resources of the world,” the Chinese people gradually saw the advanced nature and great energy of the western industrial technology, resulting in the desire to change the mode of production. Modern industrialization promoted the development of industry and commerce and broadened the field of design. The thought of business war brought people new understanding of the commercial value of machinery industry. Under the stimulation of new industrial technology, the advertising and packaging industry began to form in the late Qing Dynasty, And showing a different from the traditional new look.