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论述了符号学理论的起源与应用,分析了索绪尔、雅各布森和皮尔斯等人符号学理论在校园文化景观建设中的体现,构建了基于莫里斯理论的大学校园文化景观的符号观。同时指出,通过符号学视角分析和研究校园文化景观对建设优秀的大学校园文化景观有着重要的意义。
Discusses the origin and application of semiotic theory, analyzes the embodiment of semiotic theory of Saussure, Jacobson and Pierce in the construction of campus cultural landscape, and constructs the symbolic view of campus cultural landscape based on Morris’ theory . At the same time, it is pointed out that it is of great significance to analyze and study the campus cultural landscape from the perspective of semiotics to build a good campus culture landscape.