在某些具有教辅书出版资质的出版社里,教辅书的码洋占比是相当可观的。因为教辅书的读者对象群体是庞大的,所以教辅书的市场是巨大的。一本好的、畅销教辅书不论形式上还是内容上都具有区别于一般教辅书的某些特质。文章希望通过市场调查得出那些著名畅销教辅书的特质并试着探索如何策划、打造出适销对路的畅销书。 In some publishing houses with supplementary textbooks, the percentage of supplementary books is considerable. Because the target audience is large, the market for supplementary books is huge. A good, best-seller supplement has some traits that differ from those of general supplementary books, both formally and in content. The article hopes to derive from the market survey the qualities of those famous best-seller books and try to find out how to plan and create a best-selling book on marketable routes.