在目前的体验式消费时代中,为了营造相应的商业氛围,体现商业建筑的整体设计理念,在商业建筑进行设计的过程中,需要根据购物者的心理行为特征,对购物者的购物理念进行分析,在此基础上,来建立一种新型的商业建筑开发模式,本文结合购物者的心理行为特征,对在商业建筑设计中如何体现出购物者心理与行为进行相应的分析。 In the current era of experiential consumption, in order to create the appropriate business climate and embody the overall design concept of commercial buildings, it is necessary to analyze the shopper’s shopping ideas according to the psychological behavior of shoppers in the process of designing commercial buildings On this basis, to establish a new model of commercial building development, this article combines the characteristics of shoppers’ psychological behavior, and analyzes how to reflect the shopper’s psychology and behavior in commercial building design.