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论述和分析了传统营销理论的创新与不足,指出营销理论的发展就是营销理念的创新。创新是企业的生命,企业要根据外在环境不断调整营销战略,制定营销策略,最终实现企业盈利。
Discusses and analyzes the innovation and deficiency of traditional marketing theory, points out that the development of marketing theory is the innovation of marketing idea. Innovation is the life of an enterprise. Enterprises should adjust their marketing strategy and formulate marketing strategies according to the external environment so as to ultimately realize corporate profitability.