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互联网推动了以消费者为中心时代的到来,客户需求是银行服务导向。自从2014年春节微信红包横空出世,社交与金融的融合发展成为众多金融机构积极探索的一片广阔天地。本期业务专题以“社交金融融合创新”为主题,在内容选材上,精选了工商银行的“融e联”、华夏银行“微厅”、广发银行“月光宝盒”、南京银行“送鑫意”等平台及产品,分享其在社交金融领域的战略布局、服务模式、实践路径以及创新亮点,多维度、全方位展现各金融机构在社交金融领域的有益探索
The Internet has driven the arrival of the consumer-centric era, and customer needs are the direction of banking services. Since the outbreak of the WeChat red envelope in the Spring Festival in 2014, the integration of social and financial development has become a vast area that many financial institutions have actively explored. The theme of this issue is the theme of “Integration of Social Finance and Innovation”. In terms of content selection, ICBC’s “Financial Alliance”, Huaxia Bank’s “Micro-Office”, “Guangfa Bank” and “Yueguang Bao” are selected. The platform and products such as “box”, “Nanjing Bank” and “Xinxinyi” etc. share their strategic layout, service model, practice path and innovation highlights in the social finance field, and demonstrate various financial institutions in the social financial field in multiple dimensions and in all aspects. Beneficial exploration