从目前的情况来看,我国银发旅游市场开发潜力巨大,随着人们生活水平的不断提高,越来越多的人开始关注旅游产业的发展,而老年人作为一类特殊的人群,应该更加受到人们的关注和呵护,在现代化的二十一世纪中如何关爱老年人并构建和谐社会已经成为了一项重要的内容。本文笔者将会针对银发旅游者的需求特征及旅行习惯进行简单的分析,并对如何开发银发旅游市场的策略进行具体的阐述。 From the current situation, China’s silver hair tourism market has great potential for development. With the continuous improvement of people’s living standards, more and more people are beginning to pay attention to the development of the tourism industry. As a special kind of people, the elderly should be more exposed People’s attention and care have become an important part of how to care for the elderly and build a harmonious society in the 21st century. This article will be for the silver hair tourists demand characteristics and travel habits for a simple analysis, and how to develop silver hair tourism market strategy described in detail.