随着中国的开放和全球化进程,越来越多的外资跨国企业进入中国市场。在本土化的过程中,跨国企业会遇到许多重大的挑战,比如跨境资本管制,短期和长期运营计划和股东权益与利润之间的关系平衡。此案例对跨国企业本土化的战略意义进行了深层的分析,在捕捉到跨国企业战略变化的同时,同时回答了这些创新有何意义。瑞士再保险(简称“瑞再”)是一家领先的批量提供再保险、保险和其他以保险为基础的风险转移服务的供应商。公司拥有 With the opening up and globalization of China, more and more foreign-funded multinational enterprises have entered the Chinese market. In the localization process, multinational corporations face many major challenges, such as the balance between cross-border capital controls, short-term and long-term business plans, and shareholder equity and profits. In this case, the strategic significance of TNCs localization is deeply analyzed. While capturing the strategic changes of multinationals, this case also answers the significance of these innovations. Swiss Re (“SR”) is a leading provider of bulk reinsurance, insurance and other insurance-based risk transfer services. The company has