作为内蒙古自治区旅游市场的重要组成部分,旅游纪念品一直以来都是内蒙古旅游市场盈利的重要环节。但是,旅游纪念品市场产品种类有限,品质低劣的现实状况,已经影响到了内蒙古旅游市场的健康发展。本文从特色民族工艺品开发入手,通过分析特色民族工艺品与旅游纪念品之间的关联,初步研究特色民族工艺品的开发对内蒙古旅游市场的影响。 As an important part of the tourism market in Inner Mongolia Autonomous Region, tourist souvenirs have always been an important part of the tourism market in Inner Mongolia profitability. However, the limited product category of tourist souvenir market and the poor quality of the actual situation have affected the healthy development of tourism market in Inner Mongolia. This article starts with the development of characteristic national handicrafts and analyzes the influence of the development of characteristic national handicrafts on the tourism market in Inner Mongolia by analyzing the connection between the national handicrafts and tourist souvenirs.