本文以某地区为例,分析了当地旅游者的行为特征。然后,在分析的基础上,提出了具体的市场营销对策,比如应用综合的营销方案等。希望可以为家庭旅游者提供更优质的服务,从而促进我国旅游业的健康、稳定发展。 Taking a certain area as an example, this paper analyzes the behavioral characteristics of local tourists. Then, based on the analysis, put forward specific marketing strategies, such as the application of integrated marketing programs. Hoping to provide better services for family tourists, so as to promote the healthy and stable development of China’s tourism industry.