客户服务战略不仅仅局限于售后服务,而是贯穿于产品研发、生产、销售及售后整个过程的各个环节,真正将客户需求落到实处,最大限度地实现客户满意,最终实现客户忠诚。客户服务战略是企业战胜竞争对手的重要手段,实现企业长期盈利的优势,可以减少企业客户流失,增强价值优势,获得更高的客户回头率,降低交易和沟通成本,实现企业的可持续性发展。 Customer service strategy is not limited to after-sales service, but throughout all aspects of product development, production, sales and after-sales throughout the process, the real customer needs to be implemented, to maximize customer satisfaction and ultimately achieve customer loyalty. Customer service strategy is an important way for an enterprise to defeat its competitors to realize its long-term profitability. It can reduce loss of its customers, enhance its value advantage, achieve higher customer retention rates, lower transaction and communication costs, and achieve sustainable development of the enterprise .